SEO (Search Engine Optimization)
SEO Training Program
Through practical projects, real-world marketing tools, and in-demand SEO skills, the SEO Training Program helps young women and girls seize significant career opportunities.
The SheShine's SEO Training Program is a hands-on, beginner-friendly course that teaches girls and young women how to use Search Engine Optimisation (SEO) strategies to boost visibility, drive traffic, and expand their businesses. This course equips you with the skills to rank websites on Google and other search engines from scratch, regardless of your career goals-be they managing websites, becoming a digital marketer, or starting your own company.
6+
Practice projects
6 Months
Duration of Program
What You'll Learn
SEO Basics
- What is SEO and why it matters.
- How search engines like Google work.
- Key SEO terms: keywords, SERPs, backlinks, on-page vs off-page SEO.
Keyword Research & Content Strategy
- Use tools like Google Keyword Planner, Ubersuggest, and Answer the Public
- Find high-potential keywords your audience is searching for.
- Create SEO-friendly content plans for websites and blogs.
On-Page & Off-Page SEO
On-Page SEO Techniques
- Craft effective meta titles, descriptions, and headings (H1-H6).
- Learn about keyword placement, image SEO, internal linking, and user-friendly structure.
- Use proper URL structure, schema markup, and accessibility techniques.
Off-Page SEO & Link Building
- Understand the power of backlinks and domain authority.
- Learn ethical and safe link-building strategies.
- Outreach tactics for bloggers, influencers, and directories
SEO Tools & Platforms
- Google Search Console
- Google Analytics.
- Yoast SEO (for WordPress)
- SEMrush or Ahrefs (basic intro)
- Screaming Frog (for audits)
Why Join This Program?
- Free enrollment for girls and young women.
- Guidance from experienced mentors.
- Career-focused curriculum designed for job readiness.
- Access to real-world projects and certification.
- Get hands-on with real SEO tools and learn by doing through practical exercises and live website projects.
- No experience needed - we’ll guide you from the basics to confident, job-ready skills.
- In-person learning - we teach at our training center, not online.
