Online Reputation Management
ORM Training Program
Helping girls and young women develop critical digital communication skills to monitor, manage, and enhance the online presence of individuals and organizations.
The SheShine’s Online Reputation Management Program is a practical, beginner-friendly course designed to teach girls and young women how to manage and shape the way individuals, brands, and businesses are perceived online. From social listening and reviews to crisis response and personal branding, this course prepares participants to become skilled digital reputation specialists.
7+
Practice projects
6 Months
Duration of Program
What You'll Learn
Introduction to Online Reputation
- What is online reputation management and why it matters.
- How search results, reviews, and social media affect trust.
- Understanding brand image, credibility, and online perception.
Social Listening & Monitoring Tools
- Track brand mentions using tools like Google Alerts and Mention.
- Monitor reviews, comments, and social media conversations.
- Analyze public sentiment and online tone of voice.
Response Strategies & Personal Branding
Personal Branding & Profile Optimization
- Build a strong presence on LinkedIn, Google, and social platforms.
- Manage professional bios, visuals, and consistent messaging.
- Clean up outdated content or unprofessional online traces.
Review & Response Strategies
- Learn how to respond professionally to negative reviewss.
- Turn customer complaints into reputation opportunities.
- Craft polite, helpful, and positive public responses.
Tools & Platforms You’ll Use
- Google Alerts, Brand24, Hootsuite (intro)
- Canva and Grammarly for personal brand visuals and tone
- Trustpilot, Google Reviews, Facebook Reviews
- LinkedIn and other social media platforms
Why Join This Program?
- Free enrollment for girls and young women.
- Guidance from experienced mentors.
- Career-focused curriculum designed for job readiness.
- Access to real-world projects and certification.
- Practice real reputation scenarios - respond to reviews, clean up social profiles, monitor brand mentions, and build strong digital identities.
- No experience needed - just a desire to help people and brands shine online.
- In-person learning - we teach at our training center, not online.
