E-Mail Marketing
E-Mail Marketing Training Program
Helping girls and young women learn how to use email to inform, inspire, and influence - turning messages into meaningful marketing.
The SheShine’s E-Mail Marketing Program empowers girls and young women with the skills to plan, design, write, and analyze effective email campaigns. This course gives you practical experience with real tools and strategies to help you succeed in the world of digital marketing, whether you're promoting a business, nonprofit, or personal brand.
6+
Practice projects
6 Months
Duration of Program
What You'll Learn
Crafting Emails That Get Opened
- Structure messages for clarity and engagement.
- Learn the difference between newsletters, promos, and drip campaigns.
- Create content that’s relevant, personal, and persuasive.
Design & Layout Basics
- Use tools like Mailchimp or MailerLite to create visually appealing emails.
- Learn how to use templates, images, buttons, and branding.
- Make emails responsive and mobile-friendly.
Building & Automation
Building & Managing Email Lists
- Understand opt-ins, sign-up forms, and lead magnets.
- Segment subscribers based on interest and behavior.
- Learn best practices for growing and managing contact lists ethically.
Automation & Scheduling
- Set up welcome emails, follow-ups, and abandoned cart reminders.
- Automate newsletters, product updates, and announcements.
- Learn when to send emails and how often.
Analytics & Optimization
- Track open rates, click-through rates, bounce rates, and unsubscribes.
- Understand A/B testing for subject lines and content.
- Use data to refine your strategy and increase effectiveness.
Why Join This Program?
- Free enrollment for girls and young women.
- Guidance from experienced mentors.
- Career-focused curriculum designed for job readiness.
- Access to real-world projects and certification.
- Write, design, and send real email campaigns - and see how your audience responds.
- No experience required - just bring your ideas, creativity, and curiosity.
- In-person learning - we teach at our training center, not online.
