PPC (pay-per-click-advertising)
PPC Advertising Training Program
Guiding girls and young women into the world of paid advertising with step-by-step PPC training, live campaign practice, and job-ready digital skills.
The goal of the SheShine's PPC Training Program is to educate young women and girls on how to design, run and maximise pay-per-click (PPC) advertising campaigns that yield tangible business outcomes. With real-world, hands-on training, this course helps newcomers to develop strong digital marketing skills in areas like social media campaigns and Google Ads
5+
Practice projects
6 Months
Duration of Program
What You'll Learn
Introduction to Paid Advertising
- What is PPC and how does it work?
- Differences between organic SEO and paid search.
- Key platforms: Google Ads, YouTube Ads, Facebook & Instagram Ads.
Audience Targeting & Campaign Strategy
- Use tools like Google Keyword Planner, Ubersuggest, and Answer the Public.
- Campaign types: search, display, video, shopping, and remarketing.
- Creating effective ad goals and campaign structures.
Google Ads (Search & Display Network)
- How to create and launch a Google Ads campaign.
- Keyword research and match types.
- Writing compelling ad copy (headlines & descriptions).
- Using extensions, bidding strategies, and budgets.
- Tracking performance with Google Analytics and Google Ads Dashboard
Social Media Advertising (Meta Ads)
- Setting up and managing ads on Facebook & Instagram
- Creating custom audiences and retargeting users.
- Designing eye-catching creatives for ads.
- Understanding Meta Ads Manager and performance reports
PPC Optimization & Analytics
- A/B testing for ads and landing pages.
- Improving click-through rate (CTR) and quality score.
- Yoast SEO (for WordPress)
- Reading key metrics: CPC, impressions, conversions, ROI.
- Budgeting and scaling successful campaigns.
Why Join This Program?
- Free enrollment for girls and young women.
- Guidance from experienced mentors.
- Career-focused curriculum designed for job readiness.
- Access to real-world projects and certification.
- Run mock and real ad campaigns, analyze results, and learn how to create advertising strategies that convert.
- No background in marketing required - just curiosity, dedication, and the right guidance.
- In-person learning - we teach at our training center, not online.
